Selling On Folast
Get Started Selling On Folast
1. Create a seller account
To start selling on Folast, you need to register a new Seller Account or upgrade your personal Folast account to a Seller account.
a. Register a Seller account
Step 1: Go to the Sign up page
Step 2: Select the option "I am a seller"
Step 3: Fill in your personal information including:
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Your Name (required)
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Your Email (required): Please enter your correct email, we will send a registration confirmation email to the email you provided.
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Password (required): Password must be at least 6 characters
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Password Confirmation (required)
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Shop Name (required)
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Shop URL (required)
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Phone Number (required)
Confirm that you have read and agreed to Folast's terms
Step 4: Provide Seller profile and Business Documents
To become a seller, you must prove your capability to adhere to our Conscious Luxury standards. You are required to submit your official Business Registration (LLC/Corporate Entity) documents, along with verifiable proofs for our 3-Layer Vetting Process (including Global Certifications like GOTS/OEKO-TEX, Chemical Testing Reports, and Ethical Craftsmanship evidence). Please refer to the detailed Seller profile requirements here.
Step 5: Confirm your registration via email and wait for review
We will send you a confirmation link to register your Folast account via the email you provided above. Please check your email (including spam) and click on the confirmation link. Because Folast acts as a "gatekeeper" of quality, our team will conduct a thorough review of your submissions to verify your compliance with our standards. This review process may take several days or weeks to complete, and you will be notified of the results via email.
b. Upgrade your current user account to a Seller account
If you already have a user account on Folast, you can upgrade to a Seller account by going to your account page, selecting the "Become a Seller" tab, filling in your business information and uploading the required 3-Layer Vetting Process documents as instructed. We will review your request, and this process may take several days or weeks to complete.
2. Configure your Seller account
Once your request to become a seller on the Folast platform is approved, go to the "Seller Dashboard" in your account page, select "Settings" to add other information for your store as instructed.
You can think of Seller Central as your hub for selling in the Folast store. You can use it to list and price products, manage your inventory, and fulfill customer orders. You can also use tools in Seller Central to create promotions and coupons, track payments and expenses, and much more. Consider adding other users to your account if you’d like help with certain tasks.
Before you start selling, you’ll want to configure your Seller Central account for your business. Make sure you review, confirm, or adjust the following, as needed:
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Public seller profile
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Payment and business information
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Tax information and settings
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Notification preferences
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Login settings
3. Enroll your brand
If you’re the rights owner for an eligible brand, we recommend enrolling it in Folast Brand Registry before you list your products. That makes it easier to associate your products with your brand name. Brand Registry is free and provides sellers with a suite of additional selling benefits and protection tools.
Brand Registration Process:
3.1. Create a Seller account on Folast
3.2. Check the availability of the Brand name on the US Intellectual Property Office (USPTO) website
3.3. Send an email to request a Brand registration on Folast via email support@folast.com, including: brand name, business address, trademark registration number and some documents proving intellectual property rights.
3.4. After submitting a request for a trademark registration on Folast, you need to wait for Folast's review process. Normally, this process can take several days or weeks to complete. We will notify you of the review results via email.
4. List products
Once your Seller account is activated, you can start uploading your products to your Folast store by following these steps:
Step 1: Log in to your Seller account, go to Seller Dashboard, select the Products tab. This is where all the products you have uploaded to the Folast store will be displayed.
Step 2: Select "Create" to create a new product for the store
Step 3: Fill in product information:
1.Title
150 characters max, capitalize the first letter of every word
2. Description
Brief description of the product, descriptive sentences highlighting key features and benefits
3. Content:
Detailed description of the product, can add photos for illustration
4. Images:
Recommended product photos have a resolution of 500 x 500 or 1,000 x 1,000 pixels to increase listing quality.
Accepted formats are JPG, PNG, JPEG, WEBP
Note: Please pay attention to the order of the photos, the first photo will be selected as the featured image
5. Categories
Choose the category that suits your product from the list of available categories of Folast.
6. Brand
If you have successfully registered a Brand on Folast, your Brand will be available in this category, choose it to increase the credibility of the product. Otherwise, your product has not registered Brand, please select option "No Brand".
7. Product Collections
You can tag products in one of three collections: New Arrival, Best Sellers, Special Offer
8. Labels
Similar to Collection, you can tag your product with one of the following labels: Hot, New, Sale
9. Overview
This is where you will enter the SKU, price, sale price, barcode, stock status and shipping details for the product
10. Attributes/ Options
You can add variations for the product such as color, size, pattern here
Step 4: Save the product and wait for Folast to review
After filling in all the information and listing your products on the shop, your product will be in pending status. We will review the information and products you upload to the platform before they are displayed to customers.
If your product meets our Product's Requirements, we will change the product status from "pending" to "published" and display them to customers. Otherwise, we will change the product status from "pending" to "draft". Products with a status of "pending" or "draft" will not be displayed on the Folast platform.
5. Affiliate Program
Program Details:
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Referral payment: 10% per sale
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Cookie length: 30 days
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Minimum payout: $50
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Payment method: bank transfer or Paypal
6. Get product reviews
After a customer buys a product, they can leave a public product review, a seller-feedback rating, or both. Try these tips to improve your chances of getting positive reviews and ratings:
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Accurately represent a product on your product detail page.
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Pack your products to help prevent damage during delivery.
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Ship orders on time.
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Provide customer refunds for products returned within 30 days from date of delivery/receipt.
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Respond to customer messages within 24 hours.
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Provide valid tracking numbers so customers can track their orders.
Marketplace Fees
There are several types of fees for sellers selling at Folast:
1. Marketplace Commission Fee:
Marketplace Commission Fee is an amount charged for each successful order. Currently, the commission rate at Folast is 10% for all items.
After an order is successfully delivered to buyers, Folast will automatically deduct a fee from the final order/payout settlement. This is the Marketplace Commission Fee, and is charged based on rate of 10% for all product categories.
The Marketplace Commission Fee above does include all necessary like VAT, transaction fee.
How is the Marketplace Commission Fee calculated?
Formula:
Marketplace Commission Fee = (Item price - Seller discount) * Commission rate
2. Advertisement Fee
Advertising fee is applied when you register for our advertising packages. For more information, please see Advertisement programs.
3. Affiliate Commission Fee
What is Seller Affiliate?
Folast sellers might consider collaborating with selected Creators through the Affiliate Program to earn additional sales. An Affiliate on Folast is a Creator that has agreed to collaborate with sellers to promote and sell products.
In exchange for the service for each successful sale through the Affiliate, sellers pay a commission fee based on the Affiliate Commission Rate agreed upon between both parties. This is done through the Affiliate Plan created on Folast Shop Affiliate Marketing module.
What is Affiliate Commission?
When an Affiliate has helped seller sell a product, and the order has not been cancelled or successfully refunded before the settlement period ends, Folast will automatically deduct an amount from the order.
This is the 'Affiliate Commission' - the commission fee that seller is charged as part of the Affiliate's fulfillment of sales and promotion service provided to seller.
How is the Affiliate Commission calculated?
The Affiliate Commission is calculated at a rate based on the item price, minus any seller discounts. Shipping fee and Folast platform discounts are not included as part of the calculation of the Affiliate Commission.
Formula:
Affiliate Commission Rate = 10% for all orders
Affiliate Commission Fee = Affiliate Commission Rate X (Subtotal before Discount - Folast Discount - Seller Discount)
Frequently asked questions
1. When registering a brand on Folast, do I need to register the brand on USPTO?
- Brand protection: Prevent others from impersonating your brand and protect your IP.
- Access tools: Use Folast's tools to manage your product catalog, create reports, and run more effective marketing campaigns.
- Increase customer trust: A verified brand increases customer trust and aligns with our Conscious Luxury standards.
2. Is it free to be a Folast seller?
Registering a Seller account and listing products on Folast is completely free. You only have to pay a 10% marketplace commission fee when your store has successful orders, alongside marketing or affiliate costs if you sign up for those promotional services.
3. Do you need an LLC or registered business to sell with Folast?
Yes, you must be a registered business entity (such as an LLC or Corporate Entity) to sell in the Folast store. Because Folast is a curated marketplace dedicated to "Conscious Luxury", all brand partners must successfully pass our stringent 3-Layer Vetting Process. During the Seller account registration process, you are required to submit your official Business Registration documents to prove you are a legal business capable of adhering to our environmental and ethical standards. Therefore, you cannot skip the step of entering business information.
4. What if my product does not have a barcode like GTIN and UPC?
It's okay, this field in product detail is optional, you just ignore it if you do not have one.
5. My product does not belong to one of Folast's available categories, how do I add a new product category?
Sorry for the inconvenience, to ensure that Sellers on the Folast platform do not deviate from our development direction, we do not allow sellers to add new product categories. Each product category on Folast is the result of careful research to match Folast's direction, so only Folast has the right to add new product categories. However, you can suggest ideas for new product categories to us by sending us an email at support@folast.com, we always appreciate your feadback.
6. What is an "affiliate"?
An affiliate is someone who posts links to Folast Affiliate on their website, blog, mobile app, or other digital channels. If anyone from that audience buys anything through those links, the affiliate gets some of that money.
7. How do I become an "affiliate"?
You can sign up a user account on our platform. In your user account admin page, visit the "Affiliate" tab to enter your Affiliate admin page.



